https://sloganlenz.com/blog/ Notes on slogans, taglines, and saying less. en-us https://sloganlenz.com/blog/taglines-for-local-businesses/ https://sloganlenz.com/blog/taglines-for-local-businesses/ Sun, 23 Aug 2026 12:00:00 GMT Geography is an asset most local businesses waste or overspend. When naming the town helps, when it limits you, and the line between local and parochial. positioning writing https://sloganlenz.com/blog/the-two-word-tagline/ https://sloganlenz.com/blog/the-two-word-tagline/ Sat, 22 Aug 2026 12:00:00 GMT The shortest viable form has outsized appeal and a brutal failure rate. What has to be true for two words to work, and why most are abstractions in disguise. writing craft https://sloganlenz.com/blog/stress-testing-a-tagline-against-bad-reviews/ https://sloganlenz.com/blog/stress-testing-a-tagline-against-bad-reviews/ Fri, 21 Aug 2026 12:00:00 GMT Your tagline will one day be read by a furious customer. 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When rhyme and alliteration help, and the tests that catch the misfires. writing craft https://sloganlenz.com/blog/where-to-put-your-tagline-and-where-not-to/ https://sloganlenz.com/blog/where-to-put-your-tagline-and-where-not-to/ Thu, 06 Aug 2026 12:00:00 GMT Placement changes what a tagline has to do. The spots that earn their keep, the spots that change the brief, and the places a line actively hurts. placement practical https://sloganlenz.com/blog/how-long-should-a-slogan-be/ https://sloganlenz.com/blog/how-long-should-a-slogan-be/ Sat, 01 Aug 2026 12:00:00 GMT There is no magic word count, but there are real constraints — breath, signage, and the size of the gap you are asking a reader to close. fundamentals writing https://sloganlenz.com/blog/using-ai-for-slogans-without-sounding-like-ai/ https://sloganlenz.com/blog/using-ai-for-slogans-without-sounding-like-ai/ Wed, 29 Jul 2026 12:00:00 GMT Generated taglines have a recognisable smell. 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